Accommodation Providers To Benefit From Marketing Techniques Workshop :Press Release

Accommodation providers across Montserrat will benefit from a Marketing Techniques workshop structured specifically for them. In recognizing the importance of small properties within the tourism industry and to address the challenges these properties face, the Caribbean Development Bank (CDB) through its Caribbean Technological Services (CTCS) Network Programme, equipped twenty three (23) resource persons operating in the bank’s Borrowing Member Countries (BMC’s) to train small property operators.

Sponsored by CDB through the CTCS Programme, the workshop aims to improve the performance of small properties that have been operating without creative marketing strategies including modern marketing techniques such as social media. Following the workshop the Facilitators will conduct one on one review sessions with each entity in an effort to provide advice on their proposed marketing action plan protocol and the most appropriate approaches to be used in developing and executing the protocol.

This workshop is being coordinated by the Montserrat Tourist Board and will be held at the Grand View Bed and Breakfast in Baker Hill from Monday 3 – Tuesday 18 February, 2014 (excluding week-ends) from 5pm to 9pm each evening.

The Caribbean Technological Consultancy Services (CTCS) Network of the Caribbean Development Bank provides technical assistance to Micro, Small and Medium-sized Enterprises (MSME’s) operating in CDB’s Borrowing Member Countries (BMC’s).

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