ST. GEORGE’S, Grenada (February 24, 2016) – Flow has once again given Caribbean
sports fans another reason to celebrate – as for the first time in the history of the CARIFTA Games, a three day sports event will be broadcast live in High Definition (HD) across the entire region.
Flow, Cable & Wireless’ consumer brand has signed a partnership with the North American, Central American and Caribbean Athletics Association (NACAC) to be the exclusive broadcast partner and sponsor of the Flow CARIFTA Games. This year, the games will be held in Grenada over the Easter weekend, March 26th to 28th 2016, and will take place in the country’s new national stadium, which officially opened on January 23rd.
The Flow CARIFTA Games will be shown in ten Flow markets around the Caribbean on the recently launched Flow Sports channel, making it the first time that the games will be broadcast live in HD across the region, offering customers the best-possible viewing experience of one of the region’s most important home-grown sporting events.
Flow’s announcement adds to an ever-growing line-up of exciting sport partnerships already signed over the past year; the Flow CARIFTA Games joins an impressive list that includes the CONCACAF 2018 World Cup Qualifiers, Rio 2016 Olympic Games, Premier League and Manchester United (starting 2016 season) – plus its expanding list of Olympian Brand Ambassadors including Gold Medallist – Kirani James, Delano Williams and Lavern Spencer.