MIAMI, FL, 16 June 2016 – Regional communications and entertainment leader, Flow, today announced the launch of Flow Sports Premier – the Caribbean’s newest sports network – coming soon to the Flow TV line-up. The network will broadcast in crystal-clear High Definition and offer the very best in sporting action, exclusively to Flow’s customers. The highlight of Flow Sports Premier will be unrivalled coverage of the Premier League – the world’s most popular football league – ensuring that only Flow’s customers can watch all 380 games a season.
The announcement of the premium channel comes on the heels of Flow’s recent announcement of its unique Olympics offer, via new channels and platforms, and follows the introduction of the first Flow Sports network across the region late last year.
“Flow Sports Premier is a natural transition for us,” said James Tooke, SVP Media & Content for Cable & Wireless (C&W). “We have already changed the game with the introduction of Flow Sports, which has enjoyed huge success in the Caribbean and is consistently the number-one rated sports network on the Flow TV platform. Now we’re taking our sports offering to the next level with yet more innovation and choice, and even better content.”
According to Tooke, the idea for the new network is part of Flow’s plan to continually raise the bar in sports viewing. “We have always believed that there is a huge opportunity to bring a truly premier sports offering to our customers, starting with providing them with the very best of the English Premier League. With Flow Sports Premier, customers will have the choice to watch whichever game they want, and the ability to watch wherever they are.”
Flow Sports Premier will launch as a free preview channel to Flow’s customers from July 10 2016, available to all 350,000 Flow TV customers. Uniquely, the new HD network will showcase every minute of Premier League football, as well as other premier cricket, athletics and other footballing content. Through a new exclusive ‘Premier Pack,’ Flow customers will be able to access the new sports network; choose whichever live game they want; as well as experience the Premier League as never before through a variety of other ground-breaking innovations. Whether fans follow the Reds or the Blues, are rooting for the champs or cheering on the league’s strugglers, the Premier Pack will ensure they can always follow their team. Flow confirmed that further details will be announced soon.
“We are proud to be leading the innovation of sports broadcasting in the Caribbean,” concluded Tooke. “With Flow Sports Premier, we are changing the game for customers; allowing them, for the very first time to choose which Premier League game they want to watch, and where they want to watch it from. Welcome to Flow Sports Premier”.
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