Let’s say you were in an elevator with celebrities who got into a fistfight. You taped it. Now, how do you monetize your good luck and fast reflexes?
This week’s hot video, published by gossip site TMZ, is a 58-second clip that shows Beyonce’s sister, Solange, lashing out at and kicking Jay Z in an elevator at the Met Gala’s after-party last week. TMZ hasn’t said how it obtained the clip or how much it may have paid for it. But in the war for clicks, media companies are shelling out thousands of dollars for photo and video footage taken by citizens who happen to be in the right place at the right time. Read More….