BASSETERRE, ST. KITTS: 11th March, 2013 – LIME has copped gold in the advertising industry’s regional award for its popular “Value Every Moment” commercial. A first for the company, the brand secured the prestigious ADDY gold award in the television category and silver in the radio category. In addition, the company was also awarded another silver award, for its recent Christmas Jingle.
Presented by the Caribbean Advertising Federation’s (CAF), the ADDY Awards are the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in across all media categories.
The Value Every Moment commercial reignited the LIME brand in Jamaica and across the region last year and features international recording sensation IEye. The vibrant, youthful and catchy television commercial received rave reviews by the general public. The Jamaican market achieved increased mobile subscriber base of over one hundred thousand and a massive upswing swing in brand affinity.
“As the region’s value brand, our goal is to delight our customers through our messages and products. The entire LIME team is delighted to be recognized by the industry as we continue to strive for excellence. We thank our agency partners for their great work,” said Grace Silvera, Regional VP, Marketing and Communications, LIME.
This year more than 678 ADDY entries were judged from over 37 different companies from the region including: Jamaica, Barbados, U.S. Virgin Islands, St. Lucia, Grand Cayman, Trinidad & Tobago, and Puerto Rico.