Thursday, 2nd July 2015 – Port of Spain, Trinidad: The Hero Caribbean Premier League (CPL) has, today, announced that Republic Bank, the largest bank and financial service provider in the Caribbean, will become the Official Bank of the Hero CPL tournament.
As well as using their sponsorship to activate a number of consumer promotions, Republic Bank will brand the match winners’ cheque after each game and the pitch report will be known as the Republic Bank Pitchcheck. This partnership represents yet another leap forward as the CPL continues to grow and position itself as the most fun and exciting T20 league in the world.
Jamie Stewart, Commercial Director, Hero Caribbean Premier League, said: “It’s a pleasure to welcome Republic Bank into the CPL family. There are a number of similarities between both brands; Republic Bank is the leading homegrown bank in the Caribbean and the CPL is the premier sporting event in the region. We look forward to a fruitful relationship working together.”
Michelle Palmer-Keizer, General Manager, Group Marketing & Communications Dept. of Republic Bank Trinidad, said: “As a loyal advocate of local and regional sporting activities, Republic Bank is proud to be the official bank of the 2015 Hero Caribbean Premier League. We are happy to have the opportunity to extend our regional focus through such a time-honoured sport and we extend the best of luck to all the teams competing in this tournament.”
The CPL is now in its third year and attracts global superstars including Kevin Pietersen, Jacques Kallis and Shahid Afridi, alongside the Caribbean’s finest cricketers including the likes of Chris Gayle, Kieron Pollard and Dwayne Bravo.
Last year’s tournament attracted a global audience in excess of 65 million and this year is set to be even higher as fans across the world continue to be drawn to the high quality action on the pitch and the unique party atmosphere.