St. Kitts Shines on the Global Travel Stage

Celebrating Exciting Achievements in February 2024

Basseterre, St. Kitts (01 March 2024) – St. Kitts is making waves in the tourism industry with a series of exciting developments and achievements that highlight the destination’s unique attractions and adventures. From being featured in National Geographic to receiving multiple nominations at the 2024 World Travel Awards and hosting the world’s largest cruise ship yet again, St. Kitts continues to captivate travellers worldwide.

Liamuiga Natural Farms, a local gem, has garnered international recognition as it was recently featured in National Geographic’s publication: Best of The World — Visit These Cultural Spots In 2024. This commendation reaffirms St. Kitts’ commitment to showcasing its rich landscapes and hospitality to visitors from around the globe.

Representatives from the Authority also recently participated in Travel and Adventure shows in Los Angeles and Washington DC, respectively. Through targeted campaigns and collaborations with influential voices, the team successfully increased brand awareness and fostered genuine connections with potential travellers. Engaging directly with potential visitors allows us to inspire and encourage them to explore St. Kitts in all its splendour, igniting their curiosity and making St. Kitts the top choice on their travel bucket list.

In pursuit of growing the stayover market and raising brand awareness, the St. Kitts Tourism Authority has launched an exhilarating marketing strategy. Over the next five weeks, vibrant St. Kitts branding will adorn taxis traversing the bustling streets of New York City. This unique campaign, in partnership with Firefly and Neustar, utilizes digital media platforms to connect with the ideal audience. By leveraging Neustar data, the campaign guarantees targeted impressions and maximizes exposure of St. Kitts as the ultimate escape from the cold winter climate.

St. Kitts continues to garner notable recognition as the destination recently secured four nominations at the World Travel Awards 2024. These coveted nominations solidify St. Kitts’ position as a frontrunner in the global tourism industry. The categories in which St. Kitts has been nominated include Caribbean’s Leading Tourist Board, Caribbean’s Leading Adventure Tourism Destination, Caribbean’s Leading Cultural Destination, and Caribbean’s Leading Dive Destination. The Authority is encouraging the general public to cast their vote at and play a vital role in securing these coveted titles.

Further amplifying St. Kitts’ visibility, the destination recently received prominent exposure on GMA3 on ABC. The St. Kitts Tourism Authority proudly sponsored a honeymoon trip for a newlywed couple, enabling them to experience the destination’s captivating treasures firsthand. This strategic initiative bolsters St. Kitts’ standing in the romance market, a crucial facet of our promotional endeavors.

In yet another exciting development, St. Kitts also welcomed the return of the Icon of the Seas, the largest cruise ship in the world, for its second voyage to the destination. This significant milestone reaffirms St. Kitts’ status as a premier cruise destination and its commitment to providing unforgettable experiences for cruise passengers.

The momentum continues as journalist Erin McLaughlin of Elle Gourmet Canada recently visited St. Kitts. McLaughlin experienced the destination’s gastronomic delights, uncovering the unique culinary experiences that St. Kitts has to offer. Her visit highlights our dedication to showcasing St. Kitts’ delectable cuisine and further solidifies its position as a prime culinary destination.

Hon. Marsha T. Henderson, Minister of Tourism, expressed her enthusiasm about these achievements, stating, “We are thrilled to see St. Kitts receiving well-deserved recognition on the global stage. These accomplishments serve as a testament to our commitment to providing unique experiences that captivate the hearts of travelers. St. Kitts is truly a destination like no other.”

As St. Kitts continues to shine in the international spotlight, it is clear that the destination’s commitment to excellence and unparalleled experiences will continue to solidify its position as a premier travel destination.

You might also like