Usain Bolt Reports for Work as Digicel’s Chief Speed Officer

Kingston, Jamaica – Tuesday 13th September 2016: Usain Bolt reported for his first day on the job as Digicel’s Chief Speed Officer on Tuesday, September 13. And to mark his first day, Usain’s home was officially upgraded to the fastest in the world.

Usain Bolt, Digicel’s Chief Speed Officer (CSO) checks out his designated parking slot on his first day at work at the Digicel regional HQ
Usain Bolt, Digicel’s Chief Speed Officer (CSO) checks out his designated parking slot on his first day at work at the Digicel regional HQ

Bolt, who has been an ambassador for the brand since 2003 and is now a global Lifetime Ambassador, was given the royal treatment upon arrival at Digicel’s regional headquarters in downtown Kingston. After parking in his specially-designated CSO parking spot, he was greeted with much fanfare by the entire Digicel staff.

His day consisted of unveiling his very own über-modern Usain Bolt Speed Lab which will be used to continue developing new and innovative ways of delivering high-speed internet and connectivity technology to customers. To ensure that Bolt could also continue on the fast path after his 9 to 5, the company also announced a 10GB (10,000MB) Internet upgrade for the legendary sprinter’s home – making it the fastest home in the world.

Peter Lloyd, Digicel Group Marketing Director, said; “The world’s fastest man deserves to have the fastest home in the world.”

Also on his list of things to do was to experience first-hand the role of a customer care agent. In addition to resolving their queries, he gave one lucky customer a free nine month upgrade to a Digicel LTE plan and another, an upgrade to the fastest home internet speed (200MBps) also for nine months.

Excited about his role, Bolt said; “I’m here to ensure that everything runs smoothly and fast of course, so customers will begin to see improvements. Outside of the office, I am working on opening a sports clinic in Jamaica. Injury has always been an issue for athletes so we need better care.”

 David Butler, Digicel Jamaica CEO, welcomes Usain Bolt, Digicel CSO to work on his first day
David Butler, Digicel Jamaica CEO, welcomes Usain Bolt, Digicel CSO to work on his first day

Further explaining Bolt’s role as CSO, Lloyd said; “Usain will be taking his unique understanding of speed and translating that into Digicel’s products and services. This ensures that our customers will always have access to the fastest and latest in technology. Ensuring that his legacy lives on, Usain will also be passing on his passion for track and field through various philanthropic activities directed towards youth.”

The CSO capped off his day with a special lunch hour cocktail where he met and interacted with some of his fellow employees from across the business.

Always one to end on a high note, Bolt remarked; “I prefer a 9.58 to a 9 to 5 but I think I can run with this. Big up to my Digicel family.”

About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the world’s fastest man, Usain Bolt, the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of grassroots NRL programs, women’s business initiatives and the Amicale soccer team in Vanuatu.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes. Visit for more information.

About Usain Bolt
Arguably the most naturally gifted athlete the world has ever seen, Usain St Leo Bolt, created history at the 2016 Olympic Games in Rio when he achieved the ‘Triple Triple’, three gold medals at three consecutive Olympic Games. Usain’s journey to worldwide stardom started at the 2008 Olympic Games in Beijing where he won the 100m, 200m and 4x100m, all in world record times. He followed this up with three gold medals in the same events at the 2012 Olympic Games in London to write his name in the history books as the world’s fastest man. Then one day before his 30th birthday, he completed the same triple at the 2016 Olympic Games in Rio to cement his legacy as a legend in world sport.

In addition to his nine Olympic Games gold medals, Usain won eleven World T&F Championships titles. He completed the 100m, 200m and 4x100m sweeps at the 2009 World Championships in Berlin, 2013 World Championships in Moscow and 2015 World Championships in Beijing. He won the 200m and 4x100m at the World Championships in Daegu in 2011.

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