Rihanna celebrates her birthday with massive MAC deal

BRIDGETOWN, Barbados, Friday February 22, 2013 – Whether or not she shared her “Birthday Cake” with someone special, six-time Grammy award-winner Rihanna had a lot to celebrate when she turned 25 on Wednesday.

Apart from the launch of her own fashion line with British retailer River Island, Barbados’ pop princess extended her realm via a massive endorsement deal with prominent cosmetics company MAC.

The “Diamonds” girl and the makeup giant have collaborated on several colour collections set to be launched this year, kicking-off with a lipstick inspired by RiRi’s favourite red MAC lipstick “Ruby Woo” and to be appropriately named “RiRi Woo”.

“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” the megastar was quoted as saying by Women’s Wear Daily (WWD).

“Whatever colour you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it [collaborate with a cosmetics company], I want to do it with a credible brand.”

The deal is said to be unprecedented for the brand, marking the first time that it has worked with a celebrity for more than a one-off product.

An added bonus came with affording the “We Found Love” singer deeper insight into the cosmetics business.

“I really got to play,” the star told WWD. “There’s so much to choose from, and you can mix different textures with different colours and different greens in different eye shadows.

“I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.”

Rihanna also noted that the collection opened up another avenue to express her creativity.

“Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in.

“My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story,” she said.

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